Yegor zaitsev

The new fall / winter 2014/2015 collection on the catwalk of the Moscow Manege as part of Mercedes Benz Fashion Week Russia was presented after the SLAVA ZAITSEV collection.

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10 years have passed since Yegor Zaitsev’s first independent debut with the VZhO collection at Moscow Russian Fashion Week (04.04.04). Continuing to work as a brand designer since 1983 SLAVA ZAITSEV, over the past decade, Yegor managed to create several of his own creative brands: YeZ by YEGORZAITSEV, YEGOR, Z's Models. His vision of fashion changed after communicating in 1983 with the great fashion designers Pierre Cardin. A bit ironic eclecticism, violent fantasy, an abyss of taste lead the viewer into admiration. Just by carefully looking at the collection, you understand that its author “passed deeply through himself” the whole history of fashion and the problems of the modern world and creatively processes all this in every detail of his model. Dynamic modernity is intertwined with Japanese-style make-up and hairstyles, which have remained virtually unchanged for many centuries. The cut of sleeves or skirts is adjacent to the details of the cut, relevant only in recent years.
A rebel, a bully, a tramp, a vulnerable and lonely artist, in his early years, Yegor Zaitsev created metalworkers, punks, informal musicians, filmmakers for similar-minded artists, created costumes for skaters and circus performers. And at the same time he was going to school at his father’s Fashion House. And suddenly Fashion became not just an explosion of fantasy and a splash of creativity, but a philosophy of life.His vision of Fashion passes from one collection to another. The image of the "prickly" woman is transformed, but remains. A delicate flower that protects itself from World Evil with the help of spikes, tentacles, sharp corners, a prickly look. In his collections, Yegor Zaitsev tries to show how he sees the world and women in it. He doesn’t care if his clothes will be worn. He is an abstractionist. But both innovator and inventor at the same time. His things can become world trends a few years later.
“The fashion industry is a drug for the crowd practiced all over the world. I am interested in fashion not as a way to spend money, but as an art and an opportunity for self-expression,” - says the fashion designer. And his famous father claims that Yegor differs from him in that he works not for a specific person, but for the sake of an idea. And at the same time, YEGOR ZAITSEV is convinced that the main thing in life is "love and be loved"…
Photo: PR.
The material was prepared by Elena Karpova.

Watch the video: RFW Fall. Winter 2010-2011 Egor Zaitsev (December 2024).